Our Team

Merry Aronson
President & CEO

Merry Aronson’s role as founder and director of MerryMedia draws on her background as a television promotion executive, entertainment publicist and professional journalist.

Prior to establishing the company, Merry spent eight years as a director in NBC’s department of Affiliate Advertising & Promotion Services, producing national promotions for Primetime, Daytime and Late Night. Before that, Merry was a Press Manager for NBC, directing publicity campaigns for hundreds of series, movies and specials.

Her public relations background includes launching the Fox Broadcasting Company in 1987 and The Nashville Network in 1984.  She directed publicity for the American Society of Composers, Authors & Publishers (ASCAP), and managed numerous freelance projects for such entertainment legends as Billy Joel and Bob Hope.

Merry is the co-author of The Public Relations Writer’s Handbook, The Digital Age (Jossey-Bass, a John Wiley Imprint), published in March 2007. The book is based on a course she originated at New York University, her alma mater, and later taught in the UCLA Extension program. The book has become an industry standard reference.

Before entering public relations, Merry worked as an entertainment journalist in New York City and her feature articles and theater reviews appeared in various national publications including USA Today, Harper’s Bazaar, People and Cosmopolitan.  She also served as a writer for Good Morning America and several syndicated television shows.

Petra Luna
Partner

Petra Luna joined MerryMedia as a consultant in 2012, and was named partner in 2013. Prior to MerryMedia, Petra served as co-founder of Q-This, for which she produced and directed numerous national promotional campaigns on radio, television, and online.

In her native Germany, Petra established a successful film company where she served as a writer, producer and director. Her first trip to Los Angeles focused on soliciting film partners, but she was soon sought after to help with international promotions. Having studied marketing at a leading university and been involved in promoting films, this new niche was a natural transition for her (and she loved it!).

At several top marketing agencies in L.A. Petra oversaw promotions for many DVD releases including Spider-Man 3, Shrek 2, Battlestar Galactica, Casino Royale, Bourne Identity, and Identity Thief along with many campaigns for Microsoft’s X-Box Live.

Petra brings her indefatigable energy, enormous creative talent and massive organizational skills to oversee multi-platform campaigns for MerryMedia, continually leading us into new digital marketing extensions on Facebook, Instagram, and YouTube.

Because she is a science fiction aficionado, Petra especially enjoys creating campaigns for such shows as The CW’s ARROW, The Flash, iZombie and Vampire Diaries, and for ArenaNet, Guild Wars 2.

Jennifer Morse
Marketing Director

In 2008, Jennifer Morse joined MerryMedia as production coordinator and administrator of contest winner fulfillment, and two years later was promoted to Marketing Manager before becoming the Director of Marketing in August 2012. 

In this capacity, Jenny serves as social media lead and digital producer, overseeing the creation and day-to-day supervision of online sweepstakes as well as handling the backend data management. She also supervises all contests and promotions on Facebook, Instagram, and Twitter.

A graduate of the University of Southern California, Jenny loves a good challenge. Her passion is travel, which makes winner trip fulfillment a true pleasure for her, even when it is comprised of 124 Ellen show trip recipients at the same time!

Petros Tagvoryan
Director of Radio Promotions & Special Projects
Petros Tagvoryan joined MerryMedia as Director of Radio Promotions & Special Projects in January 2014. In this capacity, Petros oversees all activities related to radio promotions, contests, sweepstakes and stunts, in addition to a variety of special projects such as B2B television affiliate incentive contests.

As a kid growing up in Hollywood, Petros and his friends loved hanging out at studio stage doors trying to get autographs of their entertainment idols. Little could he have foreseen that early in his career he would be interacting with great actors when he was hired in publicity to launch and work on the NBC daytime drama Passions.

As Director of Radio Promotions for MerryMedia, he brings that same enthusiasm and is a master negotiator, able to solicit impressive proposals from radio stations, even without advertising buys to be leveraged.

Jon Gordon
Production Services Director

Prior to joining MerryMedia in 2003 where he oversees audio and video production services, Jon Gordon worked as a videographer, video journalist and video editor for KHNL-TV, the NBC affiliate in Honolulu. Before that, he established and oversaw the in-house video production department for a major advertising agency in Honolulu.  Jon also ran a successful Los Angeles-based company, Gordon/Media where he created and produced hundreds of television and radio commercial campaigns for major record company labels in the 1980s and 1990s.

Heather Worthington
Creative Services Director

Trained as a journalist and public relations representative, Heather easily made the transition into promotional writing and has helped MerryMedia become an award-winning creative agency.

Prior to joining MerryMedia in 2003 as Director of Creative Services, Heather worked as a news writer for KNX News Radio in Los Angeles, and before that in the development department of Galan Entertainment.  She also spent several years doing advance work for entertainment companies including the non-profit organization Up With People. In Washington, D.C. Heather worked as a fundraiser and event planner for several large non-profit organizations. Heather was the production coordinator for the Emmy-nominated PBS documentary, A Force More Powerful: A Century of Nonviolent Conflict and was an audience producer for PBS’s Washington Week in Review and The National Geographic Channel.

 

 

 

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