Jimmy Fallon is well known for having fun and playing games. So, for NBC’s Tonight Show with Jimmy Fallon, Merry Media staged treasure hunts in various markets across the country. The prize? Tickets to The Tonight Show! Local NBC affiliates covered the events and loaded their news hours with coverage of the hunts.
For The CW Network, we targeted Girls 12-17 to promote the hit series Gossip Girl. Aside from online, where do teens live? At the mall! So lucky winners from all over the country won a trip to the Mall of America not just for a shopping spree, but also for a slumber party – at the mall!
To reach a combination demo of parents and children for FOX Broadcasting’s Master Chef Junior series, kids that won traveled to the Master Chef Junior camps for a few weeks of serious cooking challenges.